Lumina Blitz — Unit Economics

What we pay Twilio vs. what the client pays us vs. profit, per plan and per extra call.

Add-on profit / mo

$283

$300 client · $17 Twilio

Agency profit / mo

$183

$200 client · $17 Twilio

Profit / extra call

$0.71

$0.75 client · $0.04 cost

Gross margin

94%

95% on extra calls

Monthly subscription economics (per client)

Blitz Add-onAgency (Blitz)075150225300
  • Client pays
  • Twilio cost
  • Profit

Extra-call economics (overage / bulk packs)

Per extra callPer 100 (bulk)020406080
  • Client pays
  • Our cost
  • Profit

Cost assumptions

Twilio outbound voice ≈ $0.014/min + connect fee → ~$0.03 / 2-min call. ElevenLabs TTS + OpenAI ≈ $0.005/call. Recording storage ≈ $0.005/call. All-in ≈ $0.04/call. 100 calls/wk ≈ 430 calls/mo → ~$17/mo Twilio cost per client. Extra calls are priced at $0.75/call (bulk packs $0.60–$0.75/call), vs. competitors' $0.05–0.25/minute and human callers at ~$0.25–0.42/call + overhead.